Came across this in a "vintage ads" photo pool, and spent several seconds blinking and sputtering, so figured it was worth a post.
Women are soft and gentle, but they hit things, eh? Wow.
I mean, not that I have a drivers' license myself, but still...
Sunday, June 28, 2009
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7 comments:
Where can I buy one of these?
Ha.
Yeah, I saw this same ad at Feministing.com --- they do a more-or-less-weekly "Vintage Sexism" series showcasing retro ads.
I am not soft, but am a lot gentler than I look...
(Also, nondriver. Way more scared of cars hitting *ME* than liable to hit anything with one...)
a reassuring demonstration of how swift cultural evolution has been over the last 50 years.
Roko: What, a vintage Volkswagen? Don't they have classified ads in the UK?
Lindsay: Oh cool I will have to check that out...I have a perverse fascination with old ads and the bizarre things they reveal about culture (it's related to my retro-futurism Thing, I think, and if you're at all into anything like that I highly recommend Modern Mechanix).
(edited and re-posted because I forgot to include the link the first time).
I'm a guy, but I find such wacky sexist notions, even ones that are current today and are accepted blindly, to be utterly stupid.
Back then I assume men tended to be the "Bread winners", and likely had control of the majority of the money in a family.
People tend not to think of themselves as accident prone (unless given good reason to think they are), but find it more easy to see these faults in other people. At least, the kind of people (men) who would keep control of finances to the extent they determine what kind of car their wife will drive. Se the add makes sense to me as an add targeted toward these sorts of consumers.
pulnimar: Oh the ad definitely "makes sense" from the standpoint of the time it came out, and in terms of who they were marketing to.
I just posted it because it was so silly in how it was worded - I am glad I was not drinking my coffee or anything at the time I read that line, or it would probably have been all over the screen!
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